Video marketing is one of the hottest medium today. As videos are becoming most popular, as many young use Youtube as their search engine, other previously non video platforms are integrating video features so their reach is beyond Youtube. Using video to reach your audience has become most efficient to capture and communicate with your target audience. On Youtube which is by far the largest video platform, as with any social network, you may decide to gain visibility organically by creating your channel and publishing content compelling for your audience, or you may use paid options to ride on the popularity of existing channels and videos while spreading them to your other social media efforts.