Sell in Japan

Before all, when it comes to expanding your business in Japan it is critical to understand that you are dealing with a market very different from what you are accustomed to in most developed or westernized economies. Simply put, Japan has its own logic and ways of conducting business arising from a very unique culture background. You probably never heard of the largest Japanese ecommerce platforms such as Rakuten, Mercari, DMM, Zozo town or Wowma…

With its unique culture, sophisticated taste, large vertical markets and enthusiastic buying culture, the way to approach Japanese consumers is simply different: you will need to rethink content presentation, partner’s strategy, sales tactics, product quality, packaging, customer service, channel mix and even ethics.

In other words, you cannot simply translate your current business practice and expect profitable outcome.

On the other hand, development of e-commerce has swept away some traditional barriers and lowered the hurdle to enter Japan. We believe now is the best time since a long time to enter the 3rd largest and stable market in the world profitably without large upfront investment. Our experts will assist your team to create a sustainable business in Japan.