Marketing & Sales

contextual advertising

The return of contextual advertising

Return of contextual advertising Due to privacy concerns and regulatory changes such as GDPR and CCPA, major web browsers like Google Chrome, Mozilla Firefox, and Apple Safari have announced plans to phase out third-party cookie support. As a result, advertisers and third-party entities will no longer be able to use cookies to track users across

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crowdfunding-marketing

Crowdfunding as Marketing

Crowdfunding as a Marketing Strategy As you know probably know, crowdfunding is a method to raise funds for a project or business venture by soliciting small contributions from a large number of people, typically via the internet and through various platforms.  But it can also be used as a marketing strategy which involves using the

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