LLM Marketing

The New Era of Brand Positioning: LLM Positionning

Over the past decade, artificial intelligence has revolutionized how brands interact with consumers. From predictive analytics and hyper-personalized campaigns to customer service chatbots, AI has reshaped online marketing. But now, we stand on the brink of a deeper transformation—brand positioning within the language of AI itself. At the heart of this evolution lie large language […]

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Why Corporation Invest in Wellbeing Services?

Healthier, happier people perform better​ Research shows that supporting employees through corporate wellbeing services have measurable positive impact on your business such as: Increased productivity: Employees who are engaged in wellbeing services are more productive. A study conducted by the Health Enhancement Research Organization (HERO) in the US found that companies with effective wellbeing programs

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contextual advertising

The return of contextual advertising

Return of contextual advertising Due to privacy concerns and regulatory changes such as GDPR and CCPA, major web browsers like Google Chrome, Mozilla Firefox, and Apple Safari have announced plans to phase out third-party cookie support. As a result, advertisers and third-party entities will no longer be able to use cookies to track users across

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crowdfunding-marketing

Crowdfunding as Marketing

Crowdfunding as a Marketing Strategy As you know probably know, crowdfunding is a method to raise funds for a project or business venture by soliciting small contributions from a large number of people, typically via the internet and through various platforms.  But it can also be used as a marketing strategy which involves using the

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