Due to privacy concerns and regulatory changes such as GDPR and CCPA, major web browsers like Google Chrome, Mozilla Firefox, and Apple Safari have announced plans to phase out third-party cookie support. As a result, advertisers and third-party entities will no longer be able to use cookies to track users across multiple websites and serve targeted ads.

In light of this shift in marketing strategy, contextual advertising is making a comeback. It is a more privacy-friendly form of advertising that matches the ad to the content of the webpage, rather than relying on user data. This makes the ads more relevant to the user’s interests and less invasive of their privacy.

Additionally, contextual advertising is more effective than some other forms of advertising, such as programmatic advertising, which can sometimes lead to irrelevant or inappropriate ads being served based on user data.

While not the most glamorous form of advertising, contextual advertising is effective and respects user privacy.