A new way to expand your business

Growth hacking or growth marketing is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Some examples of exponential growth are the use of referrals or connecting to an existing large user base on social platforms…

Omnichannel marketing is a strategy that aims to create a seamless shopping experience from the first touchpoint to the last, regardless of the channel your customer is using. While that seems like it’s vague, that’s because it can be implemented in a variety of ways.

Multi-channel listing software automates product listings, so you can set up product data and descriptions in one place (through your listing software) and then push that data to your marketplaces.

CRM or Customer Relationship Management is a tool/technology to manage all your company’s relationships and interactions with customers and potential customers. The goal is to streamline and improve business relationships and improve profitability. They can be divided into 3 categories: collaborative, analytical, or operational. 

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche.

CRO or Conversion Rate Optimization is increasing the percentage of users who perform a desired action such as filling out a form, purchasing a product, or making a phone call… on a website. These optimizations are done using tools to analyze customer actions on the website, using testing such as A/B testing to continuously find the winning page layout, image, copy, and colour… The incentive is that a well-optimized page will get better results for the same advertising budget invested in attracting visitors to your site.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Google Ads is an online advertising tool that you can use to promote your business, promote products or services, raise awareness, and increase traffic to your website. You can create and include various advertising formats into different Google platforms such as Google search, Youtube and other partner sites. By setting up your daily budget and where you want your ads to be shown you can attract traffic on the basis of keywords searched

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Within offsite SEO, link building describes actions aimed at increasing the number of quality inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

Performance Marketing refers to a form of digital marketing in which you only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead

Marketplace Optimization (MPO) is similar to Search Engine Optimization (SEO), which uses a set of signals to rank sellers or their products to relevant buyers in marketplace searches. It is your product rankings on platforms/websites like the Facebook marketplace, Amazon, Etsy, and eBay, but also sector-specific platforms such as Airbnb, and Booking.com…

In simple terms push marketing involves pushing your brand, products or services in front of audiences mainly using paid ads and promotions. Pull marketing on the other hand means implementing a strategy that draws consumer interest in your brand, products and services using for example relevant and interesting content.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (blog posts, videos, photos…) to attract and retain a specific target audience to ultimately drive more traffic as well as customer action. See also AI generated content.

AI-generated content is when a tool powered by AI creates content for you. Today content generating AI has become sufficiently powerful to create well written, plagiarism checked content like blog posts, marketing copy, articles and even books. AI content generators require some human input like a description, prompt, or parameters and can write accurate content even in the style you want.

A content management system (CMS) is a type of software designed to simplify the process of creating a website, publishing and managing its content.

PWA or progressive web app is a website that looks and behaves as if it is a mobile app. PWAs are built to take advantage of native mobile device features, without requiring the end user to visit an app store, make a purchase and download software locally

Most of our services (except marketing research, audits and web or mobile app developments) are monthly services with a minimum contract of 6 months usually a yearly contract. We believe that it is the minimum time frame necessary to gather data, optimize campaigns and get steady results.

Yes, we develop websites, e-commerce sites, mobile apps, integrate CRM systems, Emailing platforms, ERP systems and various marketing tools. But although we like to design and create beautiful websites, it is not our main focus. A website is before all a sales tool, one of the touchpoints in the customer journey which needs to be optimized to support its function.

Social shopping is a hybrid of eCommerce and social media. Ads and sales are made through retail channels linked to social media profiles or followers’ feeds. Social media platforms are including shoppable posts and on-site storefronts

Crowdfunding marketing is a promotional strategy for before, during, and after your crowdfunding campaign. Crowdfunding involves getting a large number of people to fund your project with smaller contributions, instead of approaching just a few big investors for larger contributions.

Our main office is in Tokyo, Japan but we are since 2015 a remote team located in Japan, France, Spain, the USA, Hong Kong, the Philippines, Sri Lanka, India, Pakistan and Columbia and some of our team members are digital nomads.

The name Miklr is pronouced Mikcler. The is the acronym of what our consultant focus on:  Mission, Innovation, Knowledge, Leadership and Results